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Brand Toolkit

Color Palette

Brand Identity System

Primary Palette

#0A0A0A
Midnight
HEX #0A0A0A
RGB 10, 10, 10
CMYK TBD
Primary background
#FFFFFF
White
HEX #FFFFFF
RGB 255, 255, 255
CMYK TBD
Primary text
#d24b4a
Create Red
HEX #d24b4a
RGB 210, 75, 74
CMYK TBD
Accent
#888888
Stone
HEX #888888
RGB 136, 136, 136
CMYK TBD
Secondary text
#222222
Charcoal
HEX #222222
RGB 34, 34, 34
CMYK TBD
Borders / dividers

Extended Palette

#111111
Elevated
HEX #111111
RGB 17, 17, 17
CMYK TBD
Card backgrounds
#181818
Hover
HEX #181818
RGB 24, 24, 24
CMYK TBD
Interactive states
#555555
Dim
HEX #555555
RGB 85, 85, 85
CMYK TBD
Tertiary text
#333333
Border Light
HEX #333333
RGB 51, 51, 51
CMYK TBD
Active borders

Approved Pairings

Create
Primary
Primary
#FFFFFF on #0A0A0A
Create
Accent
Accent
#d24b4a on #0A0A0A
Create
Secondary
Secondary
#888888 on #0A0A0A
Create
Reversed
Reversed
#0A0A0A on #FFFFFF
Create
Accent Rev.
Accent Reversed
#FFFFFF on #d24b4a

CSS Variables

:root {
    --bg:               #0A0A0A;    /* Midnight — primary background */
    --bg-card:          #111111;    /* Elevated — card backgrounds */
    --bg-card-hover:    #181818;    /* Hover — interactive states */
    --text:             #FFFFFF;    /* White — primary text */
    --text-secondary:   #888888;    /* Stone — secondary text */
    --text-dim:         #555555;    /* Dim — tertiary text */
    --accent:           #d24b4a;    /* Create Red — accent */
    --border:           #222222;    /* Charcoal — borders / dividers */
    --border-light:     #333333;    /* Border Light — active borders */
}

Downloads

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