Brand Guidelines

Core brand guidelines for Create Advertising. These rules ensure consistency across all touchpoints — from motion graphics to print collateral. This document is a living reference and will be expanded as the brand system develops.

• Always maintain minimum clear space
• Use only approved color variants
• Never modify, rotate, stretch, or add effects to the logo
• The wordmark and lettermark are separate assets — do not combine them into a single lockup
• For detailed logo specifications, see the Logo System page

• The primary palette defines the brand's visual identity
• Maintain high contrast between text and backgrounds
• Use Create Red (#d24b4a) sparingly as an accent — it should draw attention, not dominate
• Dark backgrounds (Midnight #0A0A0A) are the default canvas
• For detailed color specifications, see the Color Palette page

• Baikal is the sole brand typeface for display and body text
• Use weight and width variation for hierarchy, not different typefaces
• JetBrains Mono for monospace/code/data contexts only
• For detailed typography specifications, see the Typography page

• The Create logo should always appear at equal or smaller scale relative to the client logo
• Maintain clear space between logos — never overlap or crowd
• Use the monochrome (white or black) logo variant when appearing alongside client branding
• On client materials, the Create logo appears in the lower-right corner unless otherwise specified
• When in doubt, contact the brand team for approval

Questions about brand usage? Contact the Creative Director.